it’s in our nature

“People will forget what you said, forget what you did,
but people will never forget how you made them feel.”
Maya Angelou

The most beautiful commercial ever made!!!! Made in 2011.

The campaign was developed at Ogilvy Hong Kong by executive creative directors Simon Handford and Sandy Chan, creative director/art director Pierre Desfretier, art director Genevieve Hardy, copywriters Kwei Chee Lam, Edgard Montjean, Troy Sullivan, account team Adam O’Conor and Laura Le Roy, planner Catherine Moustou, and producer James Brook-Partridge.

Filming was shot by director Bruno Aveillan via Quad Productions, Paris, with director of photography Patrick Duroux, producers Martin Coulais, Claudia Traeger and Helene Karson.

Post production was done at Wizz, Paris, by editor Fred Olszak and producer Francois Brun. Sound was designed and arranged at Chez Jean, with music composed by Bruno Coulais. (text:

Here is a short video about how the ad was made. Amazing job behind it. Enjoy!!!!

I wish I could afford to stay at Shang-La Hotels & Resorts, a bit over my budget … but what I understand are their hostpitality outstanding and one of the best.


11 thoughts on “it’s in our nature

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