As the first country in the world with its own phone number and
get connected to a random Swede and talk about anything.
The following countries can call Sweden at the cost of a local call from the numbers below.
United Kingdom +442038089899
The Swedish Tourist Association (STF) is the agency is behind the concept together with INGOs and PR agency Cohn & Wolfe, that people from all over the world should be able to phone and talk to one of us about everything and anything.
They have also been boosted by Grey New York to give the campaign wings also on the other side of the Atlantic.
STF – Swedish Touring is one of the largest nonprofit organizations and has since 1885 been the pioneers to discover Sweden. The guide and inspire small and big adventures, we want more people to have the ability to understand and share our appetite for discovery. We want to safeguard and develop our unique environments so that we can hand them over to the next generation. The association has about 255,000 members and about 350 places in Sweden, from the lighthouse and the mountain station for ships and hotels.
INGO is is a gas station chain and part of Statoil Fuel & Retail ASA, which in turn is a subsidiary of Canadian Alimentation Couche-Tard. INGOs launched the brand in Sweden and Denmark, 2014.
So far over about 50 000 calls dialed the number. Overall, it has generated over the 104-day airtime – that nearly a third of a year – in five days. Most calls have come from the United States (over 40 percent), followed by the UK and Turkey. The number was launched this Wednesday.
I would love to be one of the random Swedes (phone ambassador) that will be talking to the world – but I don’t have a smart phone, because to registration happens by an app. I will give them a call tomorrow and ask if I can sign up some other way.
The app, which can only be downloaded in Sweden, has been at the top of the App Store with over 10,000 downloads.
Your call is important to us !!!!!!