This is the best video commercial ever made – and I know I’m not the only one with this opinion.
I’m not a lover of commercials, but there is some that have always stayed with me through the years. This is one that I can watch time after time and forget that it is a commercial for a beer – and beer I don’t drink.
“Surfer” is a critically acclaimed integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred around a Polynesian surfer successfully taking on a gigantic wave.
Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999 (Clio Awards, D&AD Awards, Cannes Lions), and in 2002 was voted the “Best ad of all time” ad. (text; en.wikipedia.org)
“Drinking beer doesn’t make you fat,
It makes you lean…. Against bars, tables, chairs, and poles.”
Featured photo provided by and thanks to: en.wikipedia.org