Not much into fast food as such – but sometimes I can crave for a hamburger and with all the unhealthy items that comes with it. Same with KFC, but we don’t have them here in Sweden. Don’t even think they are to be found in Denmark or Norway neither. So the closest for me must be UK, so it doesn’t happen more than once a year.
But hamburger happens maybe 4 times a year, but not just any hamburger – it has to be the best burger in the world, MAX!
MAX started up 1968 up in the true north of Sweden by the polar circle in Gällivare and 5 years later did McDonald’s land in Sweden. It’s a family owned company, Bergfors and today they have 96 restaurants in Sweden and this year they also open their first restaurants in Oslo and Copenhagen.
When it comes to fast food we don’t really think about the quality or do we ??? Isn’t all about the connivance?? But with MAX the quality is truly there. I think it’s about 10 years that I had my first MAX and it was in Jönköping – it made me start to believe in that fast food can have quality and taste great too.
The last time I had a MAX was the day before my mom died in June, because I had one in Ystad, after I left the hospital. Neither Landskrona or Simrishamn has MAX. So it’s a big MUST when every time I’m in Ystad, I just have a hamburger with the full monty. By the way MAX is the only fast food restaurant that is allowed in the center of Ystad. Good on Ystad.
When I was admitted to hospital in the end of my cancer treatment and I was truly poorly – my friend, Margurithe came up and visited me – and with her she had a MAX hamburger to me. When I looked at the paper bag I thought – I will never be able to eat any of this. But I manage the burger and life felt so much after that- even if the fries didn’t make it.
I think that burger and Margurithe somehow saved my life that Sunday afternoon on ward 87.
So the pictures here is from my last MAX in Ystad. The table next to me was Noah with his mom sitting, the most little adorable boy – true charmer, but he wasn’t much into his special food that mom had taken with her from home. He wanted to have a piece of her burger and I don’t blame him.
What I also love about MAX is that their resturants are always so clean and spotless – even if when I visit the Ystad’s outlet – it wasn’t started to be busy, too early in the day. It was truly shinny.
MAX works for healthier options even if they are a fast food brand – and they work for the environment.
Max was the first hamburger restaurant that offered keyhole meals with little fat but much flavor. In Delifresh included chicken and burgers, GI-burgers, salads, bean salad, baby carrots and apple wedges.
We at Max has for several years worked hard to reduce our carbon footprint. We simply realized that we are part of the problem, but we also want to be part of the solution! We notice our food climate and carbon offsets by planting trees in Africa.” – from MAX website.
Max Hamburg Restaurants have, for the eleventh consecutive year, the most satisfied customers among the nationwide hamburger restaurants under “Trademarks in Sweden.”
MAX also have “check-in” machines so you can place your order as you enter the restaurant – only thing is that you have to take from the standard menus and you can’t add or take away any items to the set menus.
MAX are slightly more pricey than the big boys, Burger King and McDonald’s, but so well worth it. Neither have they anything pre-cooked, everything is cooked to order and of course that has a huge impact on the quality too.
Their menus shows two prices … the price you pay and what the product cost in carbon footprint. Very clever – Here is BBC News story about MAX! – and even Canada have got their eyes our favorite burger; Max restaurants in Sweden displaying carbon emissions for burgers!
So if ever visiting Sweden, a MAX hamburger is a BIG must. Or if you land in Copenhagen or Oslo, make the afford to find MAX.
Maybe the next MAX with be next to H&M, another Swedish success, on 5th Ave, Manhattan. Come on MAX let’s take on Manhattan.
“Looking hard for a drive-in, searching for a corner café
Where hamburgers sizzle on an open grill night and day
Yeah, and a juke-box jumping with records like in the U.S.A.”
We don’t have any suitable Swedish song for this post, so I’m using one of my old time favorite rock n’ roll tracks. Because rock n’ roll is what a good hambuger needs.
“Back in the USA” was written by Chuck Berry and was first issued in 1959. A song that many artists and groups have done cover of – “Back in the USA” was also famously parodied by The Beatles with their song “Back in the U.S.S.R.”
Photos provided by and thanks to: max.se, bbc.co.uk & tradebit.com